Asda to launch Asian fashion line
Sep 16
Supermarket chain Asda today launches an Asian clothing range, thought to be the first collection of its kind available on the High Street.
The clothes, part of the George at Asda line, are a response to demand from the supermarkets’ ethnic customers for affordable authentic clothing.
The 13-piece collection includes sequinned embellished salwar kameez (traditional suits), khurtas (tunics), dapata (scarves) and churidar (slim leg trousers).
Not particularly my style, but there’s obviously demand for it.
